Cookie Policy

Introduction

This Cookie Policy explains how TechWise Denmark ("we," "our," or "us") uses cookies and similar technologies when you visit our website travel-secretwise.com (the "Service"). This policy explains what cookies are, how we use them, your choices regarding cookies, and further information about cookies.

This Cookie Policy should be read together with our Privacy Policy and Terms of Service.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

1.1 How Cookies Work

Cookies contain information that is transferred to your device's hard drive. They help us recognize your device and store some information about your preferences or past actions on our website.

1.2 Similar Technologies

We also use similar technologies such as:

• Web beacons: Small graphic images that help us analyze website usage
• Pixels: Code snippets that collect information about your visit
• Local storage: Technology that stores data locally on your device
• Session storage: Temporary storage that expires when you close your browser

2. Types of Cookies We Use

2.1 Based on Duration

Session Cookies

These cookies are temporary and are deleted when you close your browser. They help us remember your actions during a single browsing session.

Persistent Cookies

These cookies remain on your device for a set period or until you delete them manually. They help us remember your preferences across multiple visits.

2.2 Based on Ownership

First-Party Cookies

These cookies are set directly by our website and can only be read by us.

Third-Party Cookies

These cookies are set by third-party services that we use on our website, such as analytics providers or advertising networks.

2.3 Based on Purpose

Strictly Necessary Cookies

These cookies are essential for our website to function properly. They enable basic functions like page navigation and access to secure areas. Our website cannot function properly without these cookies.

Performance/Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website's performance and user experience.

Functional Cookies

These cookies enable enhanced functionality and personalization. They may be set by us or by third-party providers whose services we use on our pages.

Targeting/Marketing Cookies

These cookies are used to deliver relevant advertisements and measure the effectiveness of advertising campaigns. They track your browsing habits to build a profile of your interests.

3. How We Use Cookies

3.1 Website Functionality

We use cookies to:

• Remember your cookie preferences
• Keep you logged in to your account
• Provide secure access to certain areas
• Remember your language and regional preferences
• Customize content based on your interests

3.2 Analytics and Performance

We use analytics cookies to:

• Understand how visitors use our website
• Identify popular content and pages
• Monitor website performance and load times
• Track conversion rates and user journeys
• Improve our website based on user behavior

3.3 Marketing and Advertising

We use marketing cookies to:

• Deliver relevant advertisements
• Measure advertising effectiveness
• Prevent showing you the same ads repeatedly
• Understand your interests for better targeting
• Track referrals from other websites

4. Third-Party Cookies

We use various third-party services that may set cookies on your device. These include:

4.1 Analytics Services

4.2 Social Media Platforms

4.3 Advertising Networks

4.4 Content Delivery Networks

5. Managing Your Cookie Preferences

5.1 Cookie Consent Manager

When you first visit our website, you'll see a cookie consent banner allowing you to:

• Accept All Cookies: Allow all cookie categories
• Necessary Only: Accept only essential cookies
• Customize Settings: Choose specific cookie categories

You can change your preferences at any time by clicking the "Cookie Settings" link in our footer.

5.2 Browser Settings

You can also manage cookies through your browser settings. Here's how for popular browsers:

Google Chrome

1. Click the three dots menu → Settings
2. Go to Privacy and Security → Cookies and other site data
3. Choose your preferred cookie settings

Mozilla Firefox

1. Click the menu button → Settings
2. Go to Privacy & Security
3. Under Cookies and Site Data, click "Manage Data"

Safari

1. Go to Safari → Preferences
2. Click the Privacy tab
3. Choose your cookie and tracking settings

Microsoft Edge

1. Click the three dots menu → Settings
2. Go to Cookies and site permissions
3. Click "Cookies and site data"

5.3 Mobile Devices

iOS Safari

1. Go to Settings → Safari
2. Scroll to Privacy & Security
3. Toggle "Block All Cookies" on or off

Android Chrome

1. Open Chrome → Menu → Settings
2. Go to Site Settings → Cookies
3. Choose your preferred settings

6. Cookie Consent and Legal Basis

6.1 GDPR Compliance

Under the General Data Protection Regulation (GDPR), we need your consent for non-essential cookies. Our legal bases for processing are:

• Necessary Cookies: Legitimate interest in providing our service
• Analytics Cookies: Your consent
• Marketing Cookies: Your consent
• Functional Cookies: Your consent or legitimate interest

6.2 Consent Management

Your consent is:

• Freely given: You can refuse without negative consequences
• Specific: Related to particular cookie categories
• Informed: You understand what you're consenting to
• Withdrawable: You can change your mind at any time

6.3 ePrivacy Directive

We also comply with the EU ePrivacy Directive (Cookie Law), which requires informed consent for storing or accessing information on your device.

7. Impact of Disabling Cookies

7.1 Essential Cookies

If you disable essential cookies, some parts of our website may not function correctly:

• You may need to re-enter information on each page
• Security features may not work properly
• Some forms may not submit correctly
• Your preferences won't be remembered

7.2 Analytics Cookies

Disabling analytics cookies means:

• We can't measure website performance
• We can't identify and fix usability issues
• We can't understand which content is most popular
• Your visit won't be counted in our statistics

7.3 Marketing Cookies

Disabling marketing cookies means:

• You may see less relevant advertisements
• You may see the same ads repeatedly
• We can't measure advertising effectiveness
• Social media features may not work properly

8. Data Retention

Different cookies have different retention periods:

• Session cookies: Deleted when you close your browser
• Preference cookies: Stored for up to 1 year
• Analytics cookies: Stored for up to 26 months
• Marketing cookies: Stored for up to 2 years
• Security cookies: Deleted after 30 minutes of inactivity

9. Cross-Border Data Transfers

Some of our third-party services may transfer cookie data outside the European Economic Area (EEA). When this happens, we ensure adequate protection through:

• European Commission adequacy decisions
• Standard Contractual Clauses
• Privacy Shield certification (where applicable)
• Other appropriate safeguards

10. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect:

• Changes in our cookie usage
• New legal requirements
• Updates to third-party services
• Improvements to our consent management

When we make significant changes, we will:

• Update the "Last updated" date at the top of this policy
• Notify you through our website or email (if you're subscribed)
• Request new consent if required by law

11. Contact Information

If you have any questions about this Cookie Policy or our use of cookies, please contact us:

12. Additional Resources

12.1 Learn More About Cookies

• All About Cookies
• ICO Cookie Guidance
• Danish Data Protection Agency

12.2 Opt-Out Tools

• Your Online Choices
• Network Advertising Initiative
• Digital Advertising Alliance